Merchandise/Apparel Design:
The Wisco Project
Job Overview:
From July through November 2024, I worked alongside The Wisco Project's creative team to bring their designs to life! Our goal was to create trending, bold, graphics to encourage young individuals/students to vote in the 2024 Election. All items were free to students on UW-Madison campuses from August through November.
During my time at Wisco, I worked alongside a creative team to come up with design concepts, receive feedback, and approve final design work. Additionally, I designed and created over 20+ deliverables that were given out to students on the UW Madison, La Crosse, and Whitewater Campus as well as featured throughout various media formats.
I was challenged with working with templates and specs from outside sources to create final deliverables. This included resolving and resizing graphics for different size requirements, working within given templates, setting up files for print, transforming web to print files (RGB to CMYK), and Pantone color matching.
Overall, there was an increase in college voter submissions throughout Wisconsin by over 17%.
Postcards:
Baggu/Tote Bag:
Temporary Tattoos:
The lower back temporary tattoos I designed for The Wisco Project were an overall crowd favorite! I had a phenomenal time designing these and loved the concept.
Throughout the election season, hundreds of college students were seen sporting the Harris/Baldwin lower back tattoos, and even seeking them out during football games and other school social events.
The buzz and excitement for the tattoos were incredibly helpful for our campaign! This led to new conversations, including informing first-time voters about the process of the election and registration cut-off dates.
Lastly, the Tammy Baldwin temporary tattoo was photographed in Teen Vogue! I was honored for the opportunity to have my work showcased and grateful to have created something everyone enjoyed so much!
Stickers:
Posters:
Staff Merchandise (Hoodies):
