Knit N' Lit
Branding and Merchandising Project
Project Overview & Process:
Creative Brief
In this graphic design project, I will create an identity for an organization whose mission is to provide a service that benefits others through the design and development of a specific local community event. The project will focus on combining graphic design skills with a socially responsible approach, creating visual materials to effectively communicate the organization’s mission and objectives to serve others in a specific manner through a community-based event and any design-related products (ex. advertising, promotion, environmental, wayfinding, packaging, etc.) that support that service.
Project Goals: Identify a community in need of a beneficial service. Develop an event that could be used to promote or support that service. Create a brand identity, wayfinding/signage, or other promotional/event-related materials or related (useful) products for the proposed event. Foster a sense of social responsibility and empathy through design.
About Knit N’ Lit.
Kit N’ Lit is a community organization that advocates for combining reading and fiber crafts while encouraging collaboration within our local community. Every month, our club members dive into a curated collection of books detailed in our monthly log. They meet weekly to engage in exciting discussions about the narratives. This period also encourages members to pursue their fibercraft hobbies, creating a culture of sharing and creativity.
We prioritize special community events beyond our regular weekly meetings, like the anticipated Holiday Book Swap. As we prepare for this occasion, we’re thrilled to reveal the upcoming poster designs that capture the event’s themes. Additionally, exclusive merchandise will be available, adding to the excitement of the gathering. Join us as we celebrate the joy of literature, creativity, and community at Kit N’ Lit!
Brand Identity Guidelines Poster/Logo
Holiday Book Swap Posters
Postcards
Bookmarks & Stickers
Books of the Month Poster
