Volt Design Collection
The Wisco Project:
Seen in The Wisco Project brand guidelines is the signature bright green/yellow Volt color. This was often used on large-scale/repeated designs to quickly identify the organization. Cow-print (seen in the logo) was another large element used to further create a connection to The Wisco Project within the work. The bus wrap designs were the first examples of the volt+cowprint combinations, and, as requested, I built future work based around the bus.
Deliverables Include: Bus Wraps, Bus Shelter Wraps, Social Media Posts, Posters, Signs, and Web, Newspaper, and Email Ads
Bus Wraps:
I was assigned to create bus wraps for the public transportation system across multiple universities in Wisconsin. Overall, our team wanted the design to be fun, recognizable, and easily seen/understood from across campus. Additionally, the signature volt color was essential for the piece! For the final design, I incorporated the classic cow print elements that have been seen in previous design work from the company. My goal was to make the design bold yet simple to be adaptable to different bus sizes/shapes.
Bus Shelters:
I created bus shelters using similar goals and design elements to the original bus. Each panel was designed separately and intentionally reformatted to fit different shelter sizes. Five designs were made and recognized across multiple university campuses for several weeks.
Promotional Materials: Newspaper, Web, & Email Ads
Social Media Posts:
