Burst Energy Drink
Advertising Design
Project Overview & Process:
Creative Brief
Create an advertising campaign to promote awareness of a new energy drink
Product: A new energy drink, “Burst”
Target Audience: Young adults (18-35 years old) who lead active lifestyles, such as athletes, students, and professionals. They are looking for an energy boost to help them stay focused, alert, and energized throughout the day.
Objective: To create an advertising campaign that promotes awareness of the “Power Boost” energy drink and its benefits, positioning it as the go-to energy drink for active and on-the-go individuals. The campaign should increase brand recognition and drive sales.
Key Message: “Burst” is the energy drink that provides the ultimate boost to keep you energized and focused throughout the day.
Tone and Voice: Energetic, upbeat, and aspirational. The tone should convey the feeling of excitement, motivation, and inspiration.
Advertising Statement
To create a successful campaign for Burst Energy Drink, I intend to dig for information that allows me to target my audience according to demographic and scientific research. I intend to use a cohesive, intentional color palette and unified design strategies throughout every element. Additional elements, such as typeface and photo treatment, will be implemented to create overall unity. I want the driving identifier of my ad campaign to be the appearance of a head “bursting” with energy. I will create a bold screen-printed look that uses graphic shapes and colors throughout these images. Lastly, I want to use the word “burst” as the main word/phrase for my entire campaign to create a memorable name that sticks in consumer's heads.
Deliverables include Label Design, Adobe Dimension Can Mockups, One Poster, and One Facebook Ad.
